My latest on insnerds.com. Here is the intro:
For any company, it’s good to be relentlessly focused on the customer: success means knowing what they want and delivering that with discipline and low prices.
Or maybe not! The amazing thing about disruption theory, as defined by Clay Christensen, who coined the term in his 1996 HBR article and subsequent book, is that it reveals this strength to also be a deadly weakness.