The Staggering Genius of Taco Bell

Warning: I’m being pretty generous with over-the-top superlatives today.

I think Taco Bell is the most innovative company on earth. Honestly.

Some might look at what this company offers and think them a bit pedestrian, but remember, this may be the most mature industry conceivable. Innovation is NOT supposed to happen in mature industries.

First is a unique offering which exploits the only true competitive advantage Taco Bell has, the ability to offer texture in its food. To the uninspired, it’s the usual hamburger formula: carb, veg, cheese, beef carb. But, come on, crunch in your burger? Nobody makes it like this!

And the grand triumph is a co-branding strategy that I think is possibly the most extraordinary work of marketing genius ever committed on earth.

These are its best selling products of all time and no surprise.

Now consider this: anyone with half a brain figured out smartphones were coming, tablet computers were coming and… wedge laptops? Puh-leeze. Easy.

Taco Bell has come up with two complete breakthroughs which I’m convinced would otherwise never exist. And in commodity fast food! I’m so impressed.

Advertisements
This entry was posted in economics, leadership. Bookmark the permalink.

3 Responses to The Staggering Genius of Taco Bell

  1. I prefer the new frenzy around greek yogurt.

  2. DW says:

    I am a shameless sheep on that bandwagon, too.

    I eat that stuff 3 breakfasts out of 4.

    Deeeelish

  3. Andrew says:

    Let’s see those brainchildren at TB come up with a Dorito SOFT-taco. Side note about about greek yogurt – I ran out of sour cream and put greek yogurt in its place. Surprisingly good results.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s