Made its customers rich:
The Internet solved our problem, but in an unexpected way. In 1999, I had made a large conference table for a Philadelphia client. We put a picture of it on our Web site. People started to call about the table in 2003. They told me that they found my site using something called Google. In 2002, zero percent of my sales were driven by Web searches. By 2004, it was 90 percent, and we passed $1 million in annual revenue for the first time. We canceled our print ads and used the money to buy Web searches aimed at dining furniture and conference tables. Most of the callers wanted conference tables, so we turned our attention to the business-to-business market.